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Beauty Pageants in the North
by Jim Easterday

Beauty pageants traditionally judge a young woman on her beauty, poise and talents. Of course, physical beauty is more a matter of genes than skills, and today's beauty pageants are often thought to exploite women. It hasn't always been that way.

From the early 1900s to the 1990s, beauty pageants were an important part of community life in northern BC.

1990 Winter Carnival Queen Fawn Engen
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(Photos and background information provided by the staff at the Bulkley Valley Museum, Central Park Building, Smithers)

In the early 1900s, families were often isolated on farms or reserves far from town on poor roads. Picnics, festivals, carnivals and rodeos were the highlights of the year and were often the only opportunity many people had to socialize. Families would flag a train or walk and ride in a wagon over rough roads for an entire day to attend dances or fall fairs or to join work bees to build community halls and rodeo rings.

Public events built a sense of community and many of the events included a contest to crown a queen. There were Snow Queens, Ice Queens, Ladies of the Lake, Jubilee Queens and Rodeo Queens. A queen represented the pride people felt for their town or valley. Pageants were always fun events and a chance to show off the talents of eligible young women.

A popular picnic at Lake Kathlyn in 1915
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Our beauty pageants in the north were unique. Pageants in other parts of the world judged the contestants first on physical beauty and second on talent. Instead our pageants were more practical. Pageant queens often won by selling raffle tickets.

Service clubs such as the Elks, Rotary, Kinsmen and Lions provided many services now supplied by government. The clubs paid to bring doctors and medical specialists to our communities and raised money to fly residents south for hospital treatment. The clubs sponsored events and trade shows, They built and maintained many town parks, and they needed a source of money to do the work.

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