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The Chamber of Commerce started it all (Houston fly rod in background) |
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Coordinating with the Houston Merchants Association and their Annual Midnight Madness sale, the Chamber held the first Light-Up Ceremony on December 6, 1989 and received an overwhelming response. A great crowd of people braved the brisk
weather to stand in the darkness, waiting for the switch to be thrown, and then enjoyed a hot cup of chocolate and an unorchestrated carole or two. Buttons that said "I Love Houston At Christmas" were handed out and rumor has
it that Santa stopped for a visit.
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